My Work
A selection of case studies across industries in which I managed various aspects including strategy, research, and design.
Enabling a Regional Bank to Scale and Modernize: Full Website Redesign
Sr. UX Strategist | B2C, B2B, Finance
Reducing Medical Anxiety with Information Architecture and Visuals: Verrica Redesign
Sr. UX Strategist | B2C, Healthcare - Pharmaceuticals
Improving Conversions for an Institutional Insurance Company
UX Lead| B2B, Insurance
Simplification of Multi-state HVAC Services Company’s Navigation
UX Strategist | B2C, Home Services
Graphic Novel
Personal | AI, Graphic Design
Solving Complex Product Positioning through User-led Navigation: SaaS for HR & Payroll
Lead UX Researcher | B2B, SaaS
Aligning Information Architecture & Navigation for Multiple Audiences: Mental Health Startup
UX Researcher | B2B, SaaS
Creating a Testing & Iterative Process for Data-backed Design in E-commerce
UX Consultant & Designer | B2C, E-commerce
Optimizing the Digital Buying Journey for Business Internet
UX Researcher & Strategist | B2B, Telecomm