Hi there, I’m Andrea.
I'm a UX professional who believes in improving human experiences. I combine research and design to align people's needs and product benefits. Combining user needs with business goals leads to better interactions that bring satisfaction, joy, and success to products.
Maybe design can’t solve every problem, but I’m still going to try.
What I Do
User Research
I uncover user needs through qualitative and quantitative research, turning insights into actionable design decisions.
Product Strategy
I connect the dots between research, design, and business objectives to shape products that drive impact.
UX/UI Design
I craft intuitive, engaging interfaces that balance user needs with business goals.
Information Architecture
I transform complex information into clear, navigable structures that enhance usability.
Track Behavior and Enrich Pet’s Lives
01/
Boop Notes / Personal Product / 2023-present
Over 30% of pets in shelters are given up because of behavioral issues. Most owners don’t speak dog or cat. Boop Notes helps owners work on behavior, health, and training so the whole household can be happier.
Boop Notes helps owners know what pets need to satisfy their instincts and keep them happy and healthy - mentally and physically.
Features
Searchable library of activities that target pets’ natural instincts and redirect undesirable behaviors
Multiple pet profiles to save individual details and medications
Add activities to track behaviors, important milestones or routine changes, and share progress with trainers and behavioral veterinarians
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Educate & Reduce Medical Anxiety
02/
About Molluscum / Website Redesign / 2024
Parents and caregivers of children with a common but unknown viral disease, Molluscum Contagiousum, had difficulty finding answers to their questions and knowing how to talk to their children and healthcare professionals. About Molluscum needed to reassure parents and encourage them to reach out to get treatment from a professional.
Details
Industry
B2C Healthcare, Pharmaceutical
My Role
Usability testing, information architecture, user flows, visual direction, client relationship
Team
UX/UI Designer, SEO Manager
Tools
PlaybookUX, UserInterviews, Figma
12 Usability Sessions
In-depth interviews & usability sessions that I conducted revealed that parents had consistent questions and pain points:
How their child contracted the disease
Preventing the spread
Speaking to their child, friends & family, and healthcare professionals
Long-term effects
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New Branding
The existing brand assets were cluttered and inconsistent. The new visual direction I defined combined clean layouts and playful elements to reduce medical anxiety.
Color palette
Typography
Iconography & imagery
Figma design system
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New information architecture and navigational elements guide users to trusted information. The navigation I mapped included future content to better educate parents. Card sorting revealed intuitive top-level categories.
I mapped out product integrations that help parents and children manage infections. Primary user flows focused on encouraging parents to reach out to healthcare professionals for approved treatment.
Future Planning
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A bit more about my journey…
I’ve always wanted to guide how humans interact with the spaces around us. In school I studied architecture, then went on to design web experiences, and now focus on creating a cohesive and delightful user journey.
I specialize in complex, multi-audience products that include user & market research, deep analysis, iterative design, and continuous testing.
Interested in working together? You can send me an email or find me on LinkedIn.