Hi there, I’m Andrea.
I'm a UX professional who believes in improving human experiences. I combine research and design to align people's needs and product benefits. Combining user needs with business goals leads to better interactions that bring satisfaction, joy, and success to products.
Maybe design can’t solve every problem, but I’m still going to try.
What I Do
User Research
I uncover user needs through qualitative and quantitative research, turning insights into actionable design decisions.
Product Strategy
I connect the dots between research, design, and business objectives to shape products that drive impact.
UX/UI Design
I craft intuitive, engaging interfaces that balance user needs with business goals.
Information Architecture
I transform complex information into clear, navigable structures that enhance usability.
Work Showcase
Helping Pet Owners Track and Enrich The Lives of Their Furry Friends
Problem
Over 30% of dogs given up to shelters are due to behavioral issues. I designed and developed a product to provide owners the tools to engage and track their pet’s progression and activities as they work on behavior, health, and training activities.
Solution Scope
Product strategy, product design, branding
Reducing Medical Anxiety with Information Architecture and Visuals
Problem
Parents and caregivers of children with a common but unknown viral disease, Molluscum Contagiousum, had difficulty finding answers to their questions and knowing how to talk to both their children and healthcare professionals about the effects and treatment options available.
Solution Scope
Branding, user research, strategy, information architecture, visual design, technical specifications, design systems
Industry
B2C Healthcare, Pharmaceutical
My Role
Navigation structure, visual direction, UI management
Team
UX/UI Designer, SEO Manager
Timeline
4 months
A bit more about my journey…
I’ve always wanted to guide how humans interact with the spaces around us. In school I studied architecture, then went on to design web experiences, and now focus on creating a cohesive and delightful user journey.
I specialize in complex, multi-audience products that include user & market research, deep analysis, iterative design, and continuous testing.
Interested in working together? You can send me an email or find me on LinkedIn.