Hi there, I’m Andrea.
I'm a UX professional who believes in improving human experiences. I combine research and design to align people's needs and product benefits. Combining user needs with business goals leads to better interactions that bring satisfaction, joy, and success to products.
Maybe design can’t solve every problem, but I’m still going to try.
What I Do
User Research
I uncover user needs through qualitative and quantitative research, turning insights into actionable design decisions.
Product Strategy
I connect the dots between research, design, and business objectives to shape products that drive impact.
UX/UI Design
I craft intuitive, engaging interfaces that balance user needs with business goals.
Information Architecture
I transform complex information into clear, navigable structures that enhance usability.
A bit more about my journey…
I’ve always wanted to guide how humans interact with the spaces around us. In school I studied architecture, then went on to design web experiences, and now focus on creating a cohesive and delightful user journey.
I specialize in complex, multi-audience products that include user & market research, deep analysis, iterative design, and continuous testing.
Interested in working together? You can send me an email or find me on LinkedIn.